
THE NEW ALPHA
When an optimization-obsessed Austin tech founder’s AI assistant breaks down, its replacement arrives wearing a cowboy hat. But the new robot has a different idea of what makes a man better: being human.
He clocks every minute according to his bespoke robot, Alpha: looksmaxxing, mushroom smoothies, Aviator Nation uniform, no wasted time. Then Alpha’s legacy-model, cowboy-hatted replacement shows up with coffee and other plans, from a detour on Lady Bird Lake and cold-plunge DJ sets to a podcast that goes off-script and, of course, speakeasy tacos at Taqueria de Diez.
A tongue-in-cheek look at the culture of biohacking, algorithmic self-improvement, and the strange possibility that our machines might understand us better than we understand ourselves. (And a mini-love-letter to keeping Austin weird.)
Concept, original script, character design, wardrobe, art direction, AI generation and edit. Made in 48 hours.
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